To Be Alpha

Take Control of Your Life

The season is changing here in America from Winter to Spring so there’s no better time than now to put out our Spring 2015 Fashion Guide. Now you need to understand a few things: What you wore in the winter will look weird if you wear the same thing in the Summer What you wore […] Read More

Average is F*CKING Up Your LIFE

Stop being average. Be Alpha. Average people do average things. Let’s stop being average and start being Alpha. I don’t want you to be beta any longer. But I know some of you will be. Not because you want to be, but because you won’t do the things you need to do to be Alpha. […] Read More

On the horizon

Two new diagrams on personal space and body language. An article on how and where you sit matters. An article on How to Play the game (what does this even mean??) Podcast recordings will start soon. THE SUMMER OF ALPHA is coming.. Stay tuned. Get our FREE ebook. 19 Steps to Being Alpha […] Read More


Learn how to help yourself before you help others. That is going to be the ultimate lesson in today's article. But just because you know the ultimate lesson does not mean you should skip this article. Do you remember an article about beta males being too nice? If you don't - make sure you reread […] Read More

Everyone says just be confident. JUST BE CONFIDENT. Bullshit, just be confident. That's like telling a baby to stop crying. It doesn't work like that. I've gone through a lot in my life from beta to alpha. I've tried a lot of things. I am good at a lot of things. But I wasn't always. […] Read More