To Be Alpha

Take Control of Your Life

Some of you guys will never be alpha. And it's no one's fault but your own. I'm going to share with you the reasons I believe some of you will never be alpha no matter how much you read, learn or do. You'll always be beta. I don't make this stuff up. I've met a […] Read More

I wrote a popular post awhile back on how to be cool in college. (yes it's that simple). In that post, I also included some myths about being cool in college. But really quickly, for the kids in college, I want to give you the myths about college in general. Everyone that decides to go to […] Read More

As we continue to create the Alpha program behind the scenes, we've been discussing all aspects of Alpha. Not just when you're out and about but we think being alpha in the workplace is super important. For many of you, you will have a career where you'll work with others. My goal for you is […] Read More

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The season is changing here in America from Winter to Spring so there’s no better time than now to put out our Spring 2015 Fashion Guide. Now you need to understand a few things: What you wore in the winter will look weird if you wear the same thing in the Summer What you wore […] Read More

Average is F*CKING Up Your LIFE

Stop being average. Be Alpha. Average people do average things. Let’s stop being average and start being Alpha. I don’t want you to be beta any longer. But I know some of you will be. Not because you want to be, but because you won’t do the things you need to do to be Alpha. […] Read More